Any character can start a clan provided they are at least level 7, have 100,000 gold coins and 100 quest points. Creating a clan will make you the clan leader. Clans will have an internal communication channel, and in addition you will also get a dedicated clan channel on LOM discord and a page on LOM site to post your clan updates and attract new clan members.
When creating a clan you will select an acronym consisting of up to four letters (eg TBBT or FZ). As a clan leader you will have the ability to enroll new clan members at your discretion.
Clans have a treasury and 50% of all clan member deposits automatically go towards this treasury. Clan leader can use the treasury to purchase unique clan buffs.